Acumen PresentsDan Ariely on Changing Customer Behavior Certification Exam

Acumen Presents Dan Ariely on Changing Customer Behavior Behavioral economics isn’t intuitive? Dan Ariely’s research shows customers make predictably irrational choices. Before engaging this material, grasp that anchoring, loss aversion, and choice architecture shape purchase decisions far more than rational self-interest does. You’ll need familiarity with cognitive biases and real-world examples of how framing influences behavior. This exam requires connecting psychological principles to actual customer interactions, so foundational understanding of decision-making psychology is essential groundwork.